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The major differences between the two ads are first, the gender of the two children, and second, how Gap believes children of this day and age should be dressed. As a clothing company, my perception of Gap is not changed because many other companies use the same kind of advertising and I see it all the time. One trip to the mall and you can see advertisements similar to these plastered across the walls. I feel as though there is nothing wrong with the advertisement depicting the boy as the "little scholar" because our society values knowledge. The child is dressed in comfortable clothing which looks like something a child would actually wear. I believe that the advertisement depicting the girl as "the social butterfly" is not focusing on the future but more on branding and logos. She is wearing very fashionable clothes which makes her look like an adult. Saying that girl's "chambray shirts + logo sweaters are the talk of the playground" while boy's "shirts + graphic tees = genius ideas" implies that girls may not be as interesting in an education. If I had to change these advertisements I would make it so both of the children are dressing for one common goal such as a higher education in their own styles. At such a young age, gender stereotyping in advertising can set up the believe that a child has to be something that they are not. I do not believe that there is much that can be done about advertising towards children right now because of the profits being gained and because there is no immediate danger being imposed.
My overall impression of Gap is that they are focused on advertising towards children under the idea that their clothes will make them look more grown up. Both children in these advertisements are wearing clothes that an adult would wear and they both look stylish. Gap is just another clothing company selling the styles of the season to all ages.
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