In class today, we were assigned to look at two advertisements and analyze them. I chose both printed ads from two similar companies, Pepsi and Coca Cola. I thought that it would be interesting to compare two different companies who are advertising the same product.
This advertisement from Pepsi sports a minimalist look similar to the previous Coca Cola ad. The background is a solid blue with only text and an image of a can. The text says, "Refresh your world" in all capitals to show the idea that the drink is cold. The words are shown in a very thick bold font in white which contrasts with the blue. We are shown the side of the can and it consists of the word "pepsi" as well as the Pepsi logo. The image is given some depth with a shadow appearing underneath the can though there is no such effect for the text. I believe that the depth of the picture gives the influence that the can is not just a image, but is a real physical object. The advertisement speaks to logos in sense that a cold beverage covered in droplets of water is more refreshing than a regular can of cola. Pathos is also spoken to because being refreshed is a good feeling that everyone needs. I would say that the advertisement is effective because you do not need to spend time looking at it to understand what is going on. It almost makes me want to go purchase myself a refreshing Pepsi from the store.
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